eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection

101: Build Authentic Customer Relationships Through Powerful Automation, Deep Segmentation, And Automated Data Science

Aug 5, 2020
Guest Jake Cohen, Head of Product Marketing for Klaviyo, discusses the importance of authentic customer relationships, deep segmentation, and automation in building successful Shopify brands. He shares insights on using email, SMS, and signup forms to make money from day one, future-proofing scalable growth, and the role of data science. The podcast also explores advice for mid-market and enterprise brands, upcoming features and innovations in Klaviyo, and the seamless integration between Klaviyo and Shopify.
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