5min chapter

eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips cover image

101: Build Authentic Customer Relationships Through Powerful Automation, Deep Segmentation, And Automated Data Science

eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips

CHAPTER

Building Authentic Customer Relationships through Automation and Deep Segmentation

Learn about tactics to build authentic customer relationships through automation and deep segmentation. Discover the importance of building an email list, using SMS opt-ins, Facebook Messenger, and push notifications. Find out how to convert web traffic into email addresses and create custom segments for targeted advertising.

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