Jake Cohen

Jake Cohen from Step by step BNB shares insights on pricing strategies, work-life balance, and revenue management in the short-term rental market. He discusses the challenges of tailoring pricing strategies, maximizing revenue potential, and utilizing data analysis tools to make informed decisions. The episode also covers real estate investments, house hacking strategies, and the benefits of specialized services in enhancing revenue generation.

Guest Jake Cohen, Head of Product Marketing for Klaviyo, discusses the importance of authentic customer relationships, deep segmentation, and automation in building successful Shopify brands. He shares insights on using email, SMS, and signup forms to make money from day one, future-proofing scalable growth, and the role of data science. The podcast also explores advice for mid-market and enterprise brands, upcoming features and innovations in Klaviyo, and the seamless integration between Klaviyo and Shopify.