The GaryVee Audio Experience How To Make Every Penny Work Like a Dollar | IFA Keynote Las Vegas, NV 2019
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Aug 16, 2025 In a throwback keynote, insights on adapting marketing strategies for long-term success are shared. The speaker discusses how traditional methods must evolve with changing consumer behavior. Emphasizing the power of social media and local engagement, he provides successful case studies. The role of AI in content marketing also gets a spotlight, hinting at future trends. Finally, he empowers aspiring entrepreneurs to leverage technology and creativity, urging them to rethink their approach to business.
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Wasted Marketing Dollars From Resistance
- Most marketing dollars are wasted because people refuse to change their tactics as attention shifts.
- Gary Vaynerchuk urges scrutinizing spend to make every penny work like a dollar.
YouTube Wine Show That Changed A Career
- Gary recounts starting a wine show on YouTube in 2006 that rapidly grew and transformed his business.
- He used that momentum to invest in Facebook, Twitter, and Tumblr and build his marketing career.
Build Brand For New Attention Channels
- Build brand now because attention is shifting toward new mediums like voice and AI.
- Invest in how brand is interpreted and consumed rather than clinging to old tactics.