How To Make Every Penny Work Like a Dollar | IFA Keynote Las Vegas, NV 2019
The GaryVee Audio Experience
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Adapting Marketing in a Digital Age
This chapter explores the transition from traditional advertising methods to modern digital platforms, emphasizing the crucial need for marketers to adapt their strategies to shifting consumer behaviors. With a focus on social media's power and the importance of local marketing, it highlights successful case studies of businesses that have effectively engaged their audiences. The speaker advocates for a strategic reevaluation of marketing expenditures to avoid waste and remain competitive in the evolving landscape.
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