Building Funnels, Crafting Offers, and Winning Clients: More Q&A from Selling Online!

11 snips

Dec 18, 2024

Engage with decision-makers using the Dream 100 strategy, blending direct mail with digital ads for powerful brand presence. Discover the impact of 'lumpy mail' in innovative marketing to grab attention. Learn how to elevate coaching offers and structure programs for recurring revenue. Explore transitioning high-ticket coaching into affordable group sessions while improving lead acquisition with targeted ads. The episode is filled with actionable tips for refining marketing strategies and building a vibrant community of raving fans.

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ADVICE

Reaching Decision-Makers

Use "shock and awe" packages to get attention from decision-makers.
Combine direct mail with digital retargeting to stay top-of-mind.

ADVICE

Shock and Awe Packages

Send lumpy mail to bypass gatekeepers and create intrigue.
Consider Dan Kennedy's "shock and awe" package strategy for B2B sales.

ADVICE

Recurring Revenue in Licensing

Add recurring revenue to licensing programs by offering ongoing deliverables.
Consider including access to new marketing materials or a mastermind group.

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Welcome back to the Q&A session I recently had with members of our vibrant Selling Online community. These sessions are always a highlight for me because they showcase the incredible diversity of challenges and opportunities faced by entrepreneurs across various industries. In this episode, we tackled everything from scaling strategies to creating irresistible offers and building long-term engagement with your audience.

One key takeaway from this part of the discussion was the power of personalized and innovative marketing tactics. We explored how sending memorable "shock and awe" packages, implementing a Dream 100 campaign, and leveraging direct mail combined with digital retargeting can help you stand out in crowded markets. These strategies are game-changers for businesses looking to build relationships with high-value clients.

Here are some of the standout questions and insights from this episode:

How do I generate traffic and connect with decision-makers in corporate settings?
What’s the best way to structure a licensing program with recurring revenue?
How do I create compelling offers for group coaching or membership programs?
What steps can I take to improve webinar conversions and increase lead quality?

Whether you're fine-tuning your offers, scaling a business, or building a community of raving fans, this episode is packed with actionable advice. Tune in to learn how to refine your marketing and sales strategies to unlock exponential growth!

Special thanks to our sponsors:

Northwest Registered Agent: Go to northwestregisteredagent.com/marketingsecrets to start your business with Northwest Registered Agent.
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Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL
Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks

Learn more about your ad choices. Visit megaphone.fm/adchoices