
Building Funnels, Crafting Offers, and Winning Clients: More Q&A from Selling Online!
The Russell Brunson Show
Optimizing Coaching Services and Marketing Strategies
This chapter explores the challenges a business owner faces while transitioning their college admission coaching service from high-ticket one-on-one coaching to affordable group sessions. Key strategies are discussed to improve lead acquisition via online platforms like YouTube and Instagram ads, including enhancing conversion rates through structured content plans and entry-level offers. Additionally, the importance of creating a sustainable profit model and transitioning clients to higher-ticket coaching programs is highlighted in the context of a stagnant health transformation business.
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