Car Dealership Guy Podcast The Hunt For Auto Tech's Next Unicorn: Why Silicon Valley Is Betting On Toma—And What It Means For Dealers | Monik Pamecha, CEO of Toma
Jun 5, 2025
In this engaging discussion, Monik Pamecha, CEO of Toma, a company specializing in custom AI agents for car dealerships, shares insights on their unique journey. He details why Toma embedded in Oklahoma dealerships, attracting top VCs in the process. The conversation dives into enhancing dealership operations through tailored AI solutions, shifting customers' acceptance of technology, and revolutionizing customer interactions. Pamecha emphasizes the necessity for personalized AI, showcasing how it can lead to significant savings and improved customer experiences.
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Immersive Oklahoma Dealership Experience
- Monik and his co-founder spent weeks living inside an Oklahoma dealership group to understand their challenges firsthand.
- They interviewed 400 people and even took calls in the BDC to grasp the realities of dealership work.
Employee Burnout in Dealerships
- Employees start motivated to delight customers but become jaded due to the repetitive, overwhelming workload.
- Reducing repetitive work by automation is key to maintaining excellent customer experience in dealerships.
Complexity and Broken Customer Experience
- Dealerships are complex mini-companies with many departments having unique operations.
- Car buying experiences are often broken and confusing, with poor communication leading to lost customer trust.