Marketing Made Simple #184: Talkin’ Shop—How Clear Messaging Unlocks Growth for Complex Tech Brands
32 snips
Nov 27, 2024 Kelly Sjol, a StoryBrand Certified Guide, specializes in helping tech companies craft clear messaging. She discusses the importance of simplifying complex jargon to attract buyers and enhance understanding. Kelly highlights the StoryBrand framework as a powerful tool for tech brands, enabling them to convey compelling stories. She emphasizes the need for tailored messaging and personal connections, revealing how customer feedback can unlock growth by refining marketing strategies. Her insights are invaluable for anyone in the tech sector aiming to improve communication and engagement.
AI Snips
Chapters
Transcript
Episode notes
Clear Messaging
- Clearly explain the problem you solve for customers.
- Use simple language that a fifth-grader could understand.
Complexity vs. Clarity
- Tech founders often believe their complex products require complex messaging.
- Customers value clarity and conciseness over technical jargon.
User vs. Buyer
- Consider different user journeys, including the buyer's journey.
- Tech companies often focus on user experience but neglect the buyer's perspective.