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Kelly Sjol
StoryBrand Certified Guide who helps tech companies clarify their messaging for better market engagement.
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Nov 27, 2024
• 36min
#184: Talkin’ Shop—How Clear Messaging Unlocks Growth for Complex Tech Brands
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Kelly Sjol, a StoryBrand Certified Guide, specializes in helping tech companies craft clear messaging. She discusses the importance of simplifying complex jargon to attract buyers and enhance understanding. Kelly highlights the StoryBrand framework as a powerful tool for tech brands, enabling them to convey compelling stories. She emphasizes the need for tailored messaging and personal connections, revealing how customer feedback can unlock growth by refining marketing strategies. Her insights are invaluable for anyone in the tech sector aiming to improve communication and engagement.
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