Order of Man JEREMY CAREY | Don't Believe Your Own Eyes
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Nov 25, 2025 Jeremy Carey, Founder and CEO of Ironclad, delves into the nuances of modern media. He discusses the 'forgotten audience'—blue-collar men and veterans—who seek authentic storytelling without agendas. Jeremy highlights how our perception is shaped by curated narratives, especially in psychological operations. He emphasizes the importance of maintaining a balance between education and entertainment in content. Plus, he shares insights on navigating AI's impact on media and the future of storytelling.
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The Forgotten 'Doer' Audience
- Modern media under-serves the 'doer class' of blue-collar workers, veterans, first responders and entrepreneurs.
- High-stakes, authentic stories (muscular popcorn) fill that gap and resonate deeply with this audience.
Build Discipline And Start Fast
- Surround yourself with the right people and define clear Mission, Values, Principles (MVP) and quarterly goals.
- Start producing work, set hard goals, and be willing to fail fast while following through to make it right.
Botched Sound On A Big Interview
- Early on Jeremy and Danny handled every role and even did their own sound on a major interview with Steve Van Doren.
- They botched the audio and Jeremy had to personally call and ask to reshoot to make it right.
