Attention Crisis and Micro‑Content

You ever have the feeling what you see on the news and socials is exactly and only what they want you to hear? Yeah, me too. Turns out it's true. Very rarely do you get the full story so you can make your own informed decisions. And, this practice is skewing and distorting the way we view and interact with the world. My guest today, Jeremy Carey – Founder of IRONCLAD, knows exactly what this is about and in his new series (partnered with Shawn Ryan), Target Intelligence: Psyop, they unpack exactly how this is happening in every aspect of life. We talk about what he calls the "Forgotten Audience" and the "Doer Class," the power of telling good stories – accurately, why authenticity is the key to success in an inauthentic world, and understanding the "Education-to-Entertainment" ratio in consuming content.

SHOW HIGHLIGHTS 00:00 - Opening 02:03 - Why Ironclad Exists 03:41 - The Content Attention Crisis 05:03 - The Forgotten Audience 06:31 - Storytelling Without Agendas 08:04 - Authenticity in Modern Media 09:10 - Working with Elite Creators 10:28 - Advice for Creators & Entrepreneurs 11:42 - Early Failures and Lessons 14:01 - God's Will, Hard Work, and Obstacles 17:20 - Getting Reps & Evolving Your Craft 18:17 - Inside the Target Intelligence Series 21:16 - Psychological Operations in Everyday Life 22:53 - Useful Idiots & Hidden Influence 24:26 - Conspiracies, Credibility & "They" 27:05 - The Future of Media Consumption 29:19 - AI Disruption in Film & Branding 31:27 - Masculinity Content & Market Saturation 32:37 - Tools, AI & Adding Value 34:00 - Advertising, Trust & Audience Alignment 36:42 - Serving the Right Audience 39:32 - On-Demand Society & Tech Shifts 41:26 - Upcoming Ironclad Projects 43:51 - Turning Podcasts Into Film Series 45:39 - How to Know What's Real Anymore 48:13 - Deepfakes, Trust & Reputation 50:19 - The Importance of Authenticity 53:27 - Where to Find the Series

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