What in the World Why is protein being added to everything?
Jun 10, 2025
Chelsea Coates, a BBC journalist, dives into the surge of high-protein foods, analyzing their appeal and potential health risks. She unpacks why everything from ice cream to pizza is now packing a protein punch. Coates also highlights the need for balanced nutrition, pointing out the often-overlooked importance of fiber. Along with dietician Cara Harbstreet's practical tips, they discuss the real protein requirements for a healthy lifestyle, questioning if we're focusing too much on protein while neglecting other vital nutrients.
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Real Food Over Protein Powders
- Paz and Caroline shared their preference for whole foods over protein powders, emphasizing meals like chicken, eggs, and beef stew.
- They find real food more effective for muscle recovery and fullness than processed protein products.
Protein’s Marketing Halo Effect
- High-protein products expanded from niche bodybuilding markets to mainstream health culture due to marketing and fitness trends.
- Protein's association with a toned, slim body boosts its appeal beyond actual nutritional needs.
Protein Consumption Often Excessive
- Most people consume about twice the minimum daily protein their bodies require.
- Protein needs vary by weight, age, and activity, but typical diets in many countries already exceed recommended amounts.