The Startup CPG Podcast
Founder Feature: Veena Krishnan and Whitney McElwain of Daybird
Aug 10, 2024
Veena Krishnan and Whitney McElwain, co-founders of Daybird, share their journey of creating an innovative 'anti-beauty' brand focused on simplicity and personal choice. They discuss their flagship 4-in-1 serum skin tint, emphasizing ingredient transparency and inclusivity. The duo reveals their unique marketing strategies and the importance of authentic influencer partnerships. They also tackle the challenges of retail presence and preparations for trade shows, illustrating the importance of community in their entrepreneurial journey.
44:46
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Quick takeaways
- Daybird, co-founded by Veena and Whitney, promotes an anti-beauty ethos that simplifies beauty routines through its innovative 4-in-1 serum skin tint, aligning with modern consumer needs for convenience.
- The founders emphasize the importance of authentic relationships with micro-influencers and responsive customer feedback to effectively engage their community and differentiate themselves in a competitive market.
Deep dives
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