In this bonus episode of the Startup CPG podcast, Grace Kennedy and Patricia Menegoto are joined by Veena Krishnan and Whitney McElwain, co-founders of Daybird, an innovative "anti-beauty" brand. Daybird's flagship product is a 4-in-1 serum skin tint that blends skincare and makeup into one streamlined solution.
They delve into Daybird's unique approach, which rejects traditional beauty standards in favor of simplicity, efficacy, and personal choice. Veena and Whitney share insights on their marketing strategies, the challenge of standing out in a crowded market, and the importance of authentic partnerships with influencers and responsive customer feedback.
They highlight the difficulties of engaging with creators and retailers. They also discuss their retail strategy, including how they approach stores like Urban Outfitters and prepare for trade shows like Utopia Now.
Tune in now!
Listen in as they share about:
- Daybird’s Mission and Philosophy
- Messaging and Branding
- Consumer Education and Product Evaluation
- Marketing, Retail and Outreach Strategies
- Dealing with Non-Response from Creators
- Preparation for Trade Shows
- Product and Brand Promotion
- Advice for Founders
Episode Links:
Daybird’s Website
Whitney McElwain LinkedIn
Veena Krishnan LinkedIn
Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
Show Links:
Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)- Join the Startup CPG Slack community (20K+ members and growing!)
- Follow @startupcpg
- Visit host Daniel's Linkedin
- Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
Episode music by Super Fantastics
