Veena Krishnan and Whitney McElwain, co-founders of Daybird, share their journey of creating an innovative 'anti-beauty' brand focused on simplicity and personal choice. They discuss their flagship 4-in-1 serum skin tint, emphasizing ingredient transparency and inclusivity. The duo reveals their unique marketing strategies and the importance of authentic influencer partnerships. They also tackle the challenges of retail presence and preparations for trade shows, illustrating the importance of community in their entrepreneurial journey.