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Wisdom From The Top with Guy Raz
When Staying Small Works: Richard Graeter
Aug 28, 2024
Richard Graeter, the fourth-generation leader of Graeter's Ice Cream, shares his family's commitment to artisanal ice cream-making. He discusses how their century-old methods prioritize quality over mass production. Amidst industry pressures, Graeter's embraces sustainability and a small business model. Richard reflects on the evolution of the brand, navigating challenges during the pandemic, and the importance of teamwork in leadership. He illustrates how preserving tradition while adapting to modern needs defines their unique approach to creating dense, premium ice cream.
34:15
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Quick takeaways
- Graeter's Ice Cream prioritizes quality and sustainability over rapid expansion, adhering to its century-old handmade process to distinguish itself in the market.
- Richard Graeter emphasizes intentional growth and maintaining family values, showcasing how resilience and community ties foster enduring customer loyalty amidst challenges.
Deep dives
The Unique Heritage of Grater's Ice Cream
Grater's Ice Cream has a rich legacy dating back to 1870, when Lewis Grater founded the business in Cincinnati without the benefit of modern refrigeration. He used a traditional method of ice and salt to freeze his ice cream and sold it directly from his shop. This batch method and personal touch persisted through generations, with Richard Grater, his great-grandson, now running the company. The commitment to staying true to these foundational principles is emphasized as a key part of the brand's identity.
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