Richard Graeter, the fourth-generation leader of Graeter's Ice Cream, shares his family's commitment to artisanal ice cream-making. He discusses how their century-old methods prioritize quality over mass production. Amidst industry pressures, Graeter's embraces sustainability and a small business model. Richard reflects on the evolution of the brand, navigating challenges during the pandemic, and the importance of teamwork in leadership. He illustrates how preserving tradition while adapting to modern needs defines their unique approach to creating dense, premium ice cream.