Marketing Against The Grain Neil Patel Makes The Case Against ChatGPT (#110)
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Apr 18, 2023 
Join Neil Patel, a bestselling author and recognized entrepreneur, as he dives into the future of AI in marketing. He discusses the potential disruptions AI could bring to search and advertising, stressing the importance of accuracy and human oversight. The conversation also highlights the shift towards customer experience over traditional strategies. Neil emphasizes the necessity of omni-channel approaches and creativity for success, alongside the evolving role of branding and convenience in a competitive market.
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ChatGPT's Data Source and Search Ads
- ChatGPT's data comes from scraping the web, inheriting its inaccuracies.
- Transactional keywords drive most search ad revenue, and users value choice when researching these.
Choice in Search Results
- Choice matters, especially for transactional keywords, since users refine their own research.
- AI chatbots might disrupt this by offering single answers, potentially impacting search advertising.
AI Economics and Bidding
- Running AI is expensive, so monetization is crucial.
- Bidding on sales directly, rather than keywords, could become the new model, changing pricing dynamics.