The Power of Creativity and A/B Testing in Marketing

Will AI disrupt advertising?

Kipp and Kieran are joined by the marketing man himself, Neil Patel. Learn how AI will cannibalize search, the economics of your performance marketing, what the auction model will look like in an AI world, the importance of delighting the customer, and controversial takes on marketing.

About Neil Patel

New York Times bestselling author. President Obama has recognized him as a top 100 entrepreneur under the age of 30 and a top 100 entrepreneur under the age of 35 by the United Nations.

Through marketing, he’s helped Amazon, Microsoft, Airbnb, Google, Thomson Reuters, Viacom, NBC, Intuit, Zappos, American Greetings, General Motors, and SalesForce grow.

His marketing blog generates over 4 million visitors per month (51% of them spend money on paid ads). His Marketing School podcast generates over 1 million listens per month. His YouTube channel about marketing has over 31 million views and 765,000 subscribers. He has over 1 million Facebook fans, and 372,000 Twitter followers.

Connect with Neil!

• NP Digital Agency http://npdigital.com/?utm_medium=spartner&utm_source=partner-hubspot&utm_campaign=us-mkt-campaigns-sql-np-digital-home-page-partnerships-hubspot-podcast&utm_content=npd-home-page&utm_term=hubspot-podcast-promotion 
• Twitter https://twitter.com/neilpatel 
• YouTube https://www.youtube.com/@neilpatel/videos
• Website https://neilpatel.com/ 

Mentions

• Bard https://bard.google.com/ 
• OpenAI https://open.ai/ 
• McKinsey Article https://www.mckinsey.com/capabilities/quantumblack/our-insights/how-artificial-intelligence-can-deliver-real-value-to-companies 
• AdWords https://ads.google.com/home/?pli=1 
• UberSuggest https://neilpatel.com/ubersuggest/ 
• Clubhouse https://www.clubhouse.com/ 
• Kayak https://www.kayak.com/ 
• Booking.com https://www.booking.com/ 
• Sequoia Capital https://www.sequoiacap.com/ 
• Mail Chimp https://mailchimp.com/ 
• Paychex https://www.paychex.com/ 
• UnitedHealthcare https://www.uhc.com/ 
• Answer The Public https://answerthepublic.com/ 
• Dentsu https://www.dentsu.com/ 
• Bezos Expedition https://www.bezosexpeditions.com/ 

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.