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The Side Hustle Show
349: How to Start and Grow a Local Consulting Business: Effective Marketing Ideas
Aug 22, 2019
Sylvia Inks, a financial coach for small business owners and author of "Small Business Finance for the Busy Entrepreneur," shares her journey from IT consulting to financial coaching. She emphasizes the importance of networking and adapting services based on client feedback. Sylvia discusses impactful marketing strategies and engaging presentations that resonate without overt selling. The conversation also touches on innovative solutions for managing business finances and the critical role of accounting tools for entrepreneurs. Tune in for actionable insights and inspiring stories!
43:31
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Quick takeaways
- Networking is crucial for identifying niche markets and can unveil unexpected client demands, as experienced by Sylvia Inks with small business owners.
- Public speaking significantly enhances visibility and client acquisition, allowing consultants like Sylvia to build credibility and generate income through diverse channels.
Deep dives
Identifying Niche through Networking
One key point emphasized is the importance of networking in identifying niche markets. Sylvia Inks initially approached networking events with a focus on personal financial coaching, targeting busy professionals struggling with finances. However, she discovered that many small business owners were interested in her financial coaching services for their businesses instead. This shift from her initial target audience to small business owners highlights how engaging conversations can reveal unexpected market demands.
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