The Side Hustle Show 349: How to Start and Grow a Local Consulting Business: Effective Marketing Ideas
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Aug 22, 2019 Sylvia Inks, a financial coach for small business owners and author of "Small Business Finance for the Busy Entrepreneur," shares her journey from IT consulting to financial coaching. She emphasizes the importance of networking and adapting services based on client feedback. Sylvia discusses impactful marketing strategies and engaging presentations that resonate without overt selling. The conversation also touches on innovative solutions for managing business finances and the critical role of accounting tools for entrepreneurs. Tune in for actionable insights and inspiring stories!
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Unexpected Niche
- Sylvia Inks initially offered personal financial coaching, targeting high-earning professionals struggling with debt.
- Networking events revealed a greater need for small business financial coaching, leading her to pivot.
Client-Guided Services
- Let potential clients guide your service offerings by actively listening to their needs and pain points.
- Be open to adapting your initial services based on market demand.
The Financial Gap
- Many small business owners excel at their product/service but struggle with financial management.
- This gap creates a valuable niche for financial coaches who can bridge the gap between CPAs and personal finance.
