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349: How to Start and Grow a Local Consulting Business: Effective Marketing Ideas

The Side Hustle Show

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Navigating Growth and Marketing Strategies

This chapter explores various channels for book discovery, highlighting unexpected academic interest and potential collaboration with professors. It discusses effective marketing strategies for a consulting business, emphasizing the power of partnerships and referral systems. Additionally, the chapter addresses common financial pitfalls for small business owners, particularly the risks of discounting without understanding costs.

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