You Are Not So Smart

113 - Narrative Persuasion

Oct 23, 2017
Melanie Green, an associate professor at the University of Buffalo, explores the art of changing minds through storytelling. She shares the secrets of crafting persuasive narratives that can transport listeners and promote belief shifts. The podcast features discussions on how immersive storytelling can enhance health communication, showcasing examples like 'The Tamale Lesson.' It also dives into the profound impact of fiction, including how beloved stories like 'Harry Potter' resonate personally and encourage advocacy, especially in STEM fields.
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ANECDOTE

Adventure Time Changed Gaming Habits

  • David McRaney shares how an episode of Adventure Time changed his view on video game addiction.
  • He relates Finn and Jake's endless train loop to his own gaming habits, leading him to quit a repetitive game.
INSIGHT

Narrative Transport Reduces Skepticism

  • Narrative transportation fully immerses us making us less critical and more receptive.
  • This reduced counter-arguing makes stories highly persuasive compared to straightforward arguments.
INSIGHT

Character Identification Influences Beliefs

  • We identify strongly with characters, even villains, in well-told narratives.
  • This identification makes the characters' experiences feel personal, influencing our beliefs.
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