113 - Narrative Persuasion
You Are Not So Smart
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The Power of Narrative Persuasion
This chapter examines the psychological effects of storytelling on belief and attitude changes, focusing on the concept of narrative transport. Through engaging narratives, such as a humorous story about two sisters discussing HPV, listeners are encouraged to immerse themselves, reducing skepticism and fostering emotional connections with characters. The chapter illustrates how well-crafted narratives can challenge perceptions, influence personal beliefs, and create lasting shifts in attitudes over time.
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