Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart #702 - How To Use Amazon Flat Files
Sep 20, 2025
In this engaging discussion, Alexander 'Sasha' Zubitov, an Amazon consultant with years of experience, unpacks the complexities of Amazon flat files. He shares invaluable tips on downloading and editing flat files, enhancing SEO through indexed attributes, and managing variations effectively. Sasha emphasizes the critical role of product types in determining display options and explains best practices for appealing against listing issues. His insights on reparenting child SKUs and risk management are must-hear strategies for both new and seasoned sellers.
AI Snips
Chapters
Transcript
Episode notes
How Sasha Started With Messy Catalogs
- Sasha began consulting after a bet to beat a friend's website sales by selling on Amazon.
- He then helped manufacturers with messy catalogs that required flat files to untangle duplicates and UPC mismatches.
Flat Files Are The Full Listing Back-End
- Flat files are long Excel exports of all listing fields that let you edit many listings in bulk.
- They expose technical attribute names and let you upload updates that Seller Central often cannot handle directly.
Format The Category Listing Report First
- Format and unhide header rows, create dropdowns, and freeze panes to make the category listing report manageable.
- Record a macro to repeat formatting so you avoid redoing those steps each time.