The Customer Experience Podcast

253. The North Star of Legendary Customer Experience w/ Danielle Lipari-Mareth

May 30, 2023

46:37

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Episode notes

Introduction

3min

The Importance of Customer Experience in Customer Journeys

3min

Lenara Home Builder: The Ideal Customer

2min

The Basics of Marketing and Sales of New Homes

3min

How to Be a Successful Home Builder in a Tough Market

3min

Lenard's Integrated Mortgage and Title Arm

3min

Lenard's Legendary Customer Experience

4min

How to Improve Customer Experience With Tech

4min

The Importance of Having a Filter for How to Select What You're Going to Do

2min

10.

The Role of People in New Home Sales

4min

11.

How to Simplify the Sale of Your Home

3min

12.

How to Be a Successful Salesperson

2min

13.

Lenard's Mid-Level Leaders Program

3min

14.

The Importance of Peer to Peer Collaboration

2min

15.

Neural Coupling and Better Listening

2min

16.

How to Be a Great Partner at Linar Mortgage

3min

A home is one of the most significant, important purchases people make. But that doesn’t mean the process is easy. And unfortunately, it’s not always the most enjoyable. Building and buying a new home can be an extremely stressful experience. But it doesn’t have to be!

Today we speak with Danielle Lipari-Mareth, Vice President of Sales and Marketing at Lennar in Austin, Texas. Lennar’s mission is to pair the right home to every buyer and provide a top-of-the-line experience throughout the entire process. Danielle’s expertise and insight transcend real estate and translate across industries.

Listen in to learn:

How shifting to perspective to the buyer’s side of the customer journey makes better sales and marketing
How to make sure you’re treating your customer as an individual, not a sale
Why a healthy marriage between sales and marketing is essential for customer experience
What it means to make legendary customer experience your North Star
What the role of humans are in new home sales

More information about Danielle Lipari-Mareth and today’s topics: