How to Be a Successful Home Builder in a Tough Market

How do you break in with the new home message and or how much education is required there? There's a lot of folks that it's just not what they're used to. It's not their paradigm for when they're going to go buy home. We had to be present in the same spaces where a customer would normally be searching for a youth home. You have to show up with put your best foot forward so people can really see.