SparX by Mukesh Bansal How Cult Plans to Scale India’s Fitness Revolution | Naresh Krishnaswamy | SparX
Aug 2, 2025
Naresh Krishnaswamy, CEO of Cult, shares insights on India's burgeoning fitness scene. He discusses the company's resilience through challenges and the cultural shifts needed in leadership. The power of AI in fitness is a major topic, with visions of intelligent coaching and wellness integration in the workplace. Naresh also highlights the rising trend of women-only gyms and the disruptive potential of GLP-1 weight loss drugs. His passionate approach inspires a community-driven fitness revolution, aiming for a healthier future for all.
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Crisis Strengthens Culture
- Crisis during near-death moments made Cult stronger and more thankful.
- Excitement during change helped maintain resilience and foster a culture of frugality and precision.
Foster Corporate Fitness Culture
- Build a culture of fitness within companies by fostering community and peer encouragement.
- Focus on employee health legacy so they leave healthier than when they joined.
Dance Classes' Surprising Popularity
- Dance workouts became unexpectedly the most popular fitness format at Cult.
- Their infectious energy and broad appeal span all fitness levels and ages, creating a vibrant community.