Scaling the Future of Fitness in India

In this episode of SparX, Mukesh Bansal sits down with Naresh Krishnaswamy, CEO of Cult and longtime business partner, to explore the future of fitness, health, and AI-powered transformation in India.

They reflect on Cult’s near-death experiences, why crisis builds culture, and how fitness in India remains massively under-penetrated. Naresh shares behind-the-scenes stories on the explosive popularity of dance workouts, building India’s largest gym network, and why your job should help you lose kilos, not gain them.

Mukesh and Naresh dive into how AI will redefine fitness with intelligent coaches, meeting copilots, productized employee wellness, and data-backed decisions across operations. They also unpack why the biggest disruption may come from outside the industry, including GLP-1 drugs and corporate giants entering the space.

Whether you're a founder, leader, builder, or simply someone who cares about health and performance, this episode will change how you think about fitness, technology, and culture at scale.