Travis Makes Money

Make Money by Landing Your Dream Clients | Mick Hunt

Sep 10, 2025
Mick Hunt, a dynamic entrepreneur and executive coach, shares insights from his journey of transitioning from a top insurance agency to launching his own firm and selling it for nearly $18 million. He highlights the unique opportunities in business insurance and the power of recurring revenue. Mick emphasizes the importance of specialization, empathy in sales, and building long-term client relationships over mere transactions. He advocates a 'because' mindset to align personal and corporate purpose, showcasing how service excellence attracts the best clients.
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ANECDOTE

Built And Sold An Insurance Agency Fast

  • Mick opened an insurance agency from scratch after leading a top Nationwide agency.
  • He sold it three years later for nearly $18 million through focused execution and grinding.
INSIGHT

Power Of Recurring Revenue

  • Recurring revenue from insurance renewals multiplies lifetime value without repeating prospecting.
  • Understanding client lifetime value changed how Mick built his business.
ADVICE

Dominate One Niche

  • Pick a niche and focus on it instead of being a generalist in insurance.
  • Attend niche association meetings to meet decision makers and become the go-to expert.
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