Social Media Marketing Talk Show TikTok Updates: Desktop Changes, Creator Marketplace Sunset, Ads, and More
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Mar 10, 2025 Keenya Kelly, an Instagram and TikTok expert and host of the If You Created podcast, dives into the latest TikTok updates. She discusses exciting enhancements to the desktop experience, including new user-friendly features. Keenya also explores the evolution of TikTok's Marketplace, highlighting its focus on brand and creator collaborations. The conversation covers revolutionary changes in TikTok Shop that enhance social commerce, along with new advertising opportunities in the automotive sector. Tune in for insights that can elevate your social media marketing strategies!
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TikTok's Desktop Focus
- TikTok is becoming more computer-friendly, expanding beyond smartphones.
- Consider this when planning content creation and user engagement.
Enhanced Desktop Experience
- TikTok's desktop experience now mirrors the mobile app with a modular layout.
- New features include a "float screen" for continued video viewing while browsing.
TikTok One
- TikTok's Creator Marketplace is becoming TikTok One, a more robust platform.
- It connects brands, creators, and agencies, streamlining campaign management and ad creation.