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Social Media Marketing Talk Show
TikTok Updates: Desktop Changes, Creator Marketplace Sunset, Ads, and More
Mar 10, 2025
Keenya Kelly, an Instagram and TikTok expert and host of the If You Created podcast, dives into the latest TikTok updates. She discusses exciting enhancements to the desktop experience, including new user-friendly features. Keenya also explores the evolution of TikTok's Marketplace, highlighting its focus on brand and creator collaborations. The conversation covers revolutionary changes in TikTok Shop that enhance social commerce, along with new advertising opportunities in the automotive sector. Tune in for insights that can elevate your social media marketing strategies!
15:30
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Quick takeaways
- TikTok's new desktop features, including video scheduling and music integration, enhance user experience and broaden platform accessibility.
- The transition to TikTok One improves brand and creator partnerships by simplifying influencer marketing and enhancing campaign transparency.
Deep dives
The Impact of Social Media Marketing World 2025
Social Media Marketing World 2025 is positioned as a transformative experience for marketers, emphasizing the value of in-person connections and networking opportunities. Attendees can expect to gain insights that directly improve their businesses, with successful strategies in areas like AI and Instagram presented at the conference. Networking over coffee and sharing strategies leads to meaningful collaborations, such as partnerships or finding mentors. The event not only highlights learning opportunities but also creates a community where marketers can thrive together.
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Listen to the best highlights from the podcasts you love and dive into the full episode