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8min chapter
TikTok Updates: Desktop Changes, Creator Marketplace Sunset, Ads, and More
Social Media Marketing Talk Show
TikTok Shop: Revolutionizing Social Commerce
This chapter explores the advancements of TikTok Shop, focusing on features that facilitate immersive shopping experiences through live streams. It highlights the importance of marketers engaging with consumer behavior on the platform and discusses initiatives supporting local businesses through creator partnerships. Additionally, the chapter outlines new advertising capabilities for the automotive industry, including carousel feed posts and automated tools to enhance car marketing.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode