How to Win a Campaign BONUS EPISODE: Data Analytics, Testing, and Program Evaluation (feat. Christina Coloroso)
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Oct 3, 2024 Christina Coloroso, Executive Director at the Analyst Institute, discusses the transformative role of data analytics in political campaigns. She highlights how data collection and analysis can enhance strategic decision-making and campaign effectiveness. Christina shares her journey from avoiding math to embracing data-driven approaches, stressing the significance of mentorship. The conversation also explores the integration of AI in campaigns and the importance of fostering a culture of testing to drive innovation and engagement in civic projects.
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Christina's Analytics Journey
- Christina Coloroso began campaigning by assembling lawn signs and was initially surprised by her growing love for data and analytics in campaigns.
- She learned that data-backed answers gained trust and improved campaign decision-making early in her career.
Hal Malchow's Legacy of Testing
- Hal Malchow helped found Analyst Institute to build a culture around testing in progressive campaigns.
- He valued evidence over profit, even sharing results that contradict his financial interests to advance campaign science.
Testing Is Accessible and Essential
- Testing is not too hard or expensive; existing research may already answer your question.
- Integrate testing continuously during campaigns to learn and improve strategies in real time.
