The Morning Brief Corner Office Conversation with Shantanu Narayen Chairman & CEO at Adobe
May 15, 2025
Shantanu Narayen, Chairman and CEO of Adobe, transforms how we think about digital creativity. He discusses Adobe's shift to AI-driven tools and India's burgeoning role in the global creative economy. Shantanu delves into the four-layer AI strategy and the unique user engagement of tools like Firefly. He emphasizes that AI enhances, rather than replaces, human creativity. With India's youthful workforce and evolving copyright laws, he poses a provocative question: Can the country lead a new creative renaissance?
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India's Growing Creative Economy
- India’s creative economy offers immense opportunities beyond publishing and video, impacting commerce and education.
- Adobe sees the country’s focus on appropriate tools and monetization as key to unlocking this potential.
AI Enhances Creative Expression
- AI empowers people to tell their stories through various modalities, enhancing accessibility.
- Technology innovations historically make creative tools more affordable and widespread, and AI will follow this trend.
Advocate Content Authenticity
- Ensure content authenticity by attributing and verifying sources to build consumer trust.
- Collaborate with governments to draft AI ethics and regulations respecting intellectual property rights.