From a modest Silicon Valley garage to a global creative powerhouse, Adobe's journey has been nothing short of transformative. In this episode of The Morning Brief, ET’s Surabhi Agarwal & Annapurna Roy engages with Adobe Chairman & CEO Shantanu Narayen to discuss how the company is integrating AI with design to redefine digital creativity. Narayen reflects on India's burgeoning creative economy, Adobe's four-layer AI strategy, and the company's "customer zero" approach to innovation. He also shares insights on how tools like Firefly are gaining unique traction in India and emphasizes that AI, when combined with human ingenuity, can elevate creative work rather than replace it.
As AI redraws the boundaries of art and tech, the episode asks: Can India lead the next creative renaissance? And can Adobe stay ahead without losing its human touch?
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