NARPM Radio Protecting Owners Without Pricing Out Tenants: Derek Morton’s Data-Driven Approach
Aug 13, 2025
Derek Morton, owner and principal broker of Netgain Property Management Services, is known for his innovative solutions in housing challenges. He discusses how he’s moving away from rigid income and deposit requirements, introducing alternatives that protect both owners and tenants. Derek highlights the importance of adapting to real-world financial pressures, creating beneficial resident packages, and ensuring housing stability for social well-being. He also shares insights on navigating the complexities of property management during challenging times.
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Market-First Expansion
- Do market-first expansion: run marketing and secure properties before hiring full-time local managers.
- Use remote staff and hire a field tech or listing agent only after demand justifies local hires.
From Title Work To 650 Doors
- Derek started Net Gain in 2016 after working in title and marketing and grew it to 650 units.
- He expanded statewide and now competes across Utah while managing many property types.
Leverage Self-Showing And Tech
- Use self-showing tech and invest in tools to scale with a small staff.
- Combine a lean local team with virtual assistants to run hundreds of units efficiently.