How I Built This with Guy Raz The Life Is Good Company: Bert and John Jacobs
Sep 2, 2019
Bert and John Jacobs, co-founders of Life is Good, share their inspiring journey from traveling t-shirt salesmen to creators of a $100 million brand built on optimism. They discuss turning personal struggles into an uplifting message that resonated with customers. The brothers reveal how a simple, joyful design sparked a transformation in their lives and their initial business hurdles. Their story showcases resilience, the bond of brotherhood, and the power of positivity in entrepreneurship.
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Chaotic Childhood
- The Jacobs brothers grew up in a chaotic home with six siblings, financial strain, and a house in disrepair.
- Their father's near-fatal car accident and subsequent disability led to depression and outbursts.
Humor as a Coping Mechanism
- Bert and John used humor to cope with their difficult home life.
- They feared their family was crumbling, experiencing a sense of instability.
Brotherly Bond
- Bert and John were close growing up, sharing a room and interests.
- Despite a brief period of high school awkwardness, their bond remained strong.