
The Modern CPA Success Show
Unlocking Profitability: Embrace Advisory Services and Client-Centric Solutions with Simon Severino
Oct 14, 2024
Simon Severino, Founder and CEO of Strategy Sprints, shares insights from his journey in consulting, helping clients generate over $1 billion in sales. He discusses the crucial shift from traditional tax practices to advisory services, emphasizing the importance of understanding client needs. Severino highlights strategies for enhancing profitability by decoupling time from value and implementing structured approaches like 'Strategy Sprints.' He also explores effective marketing for accounting firms and the significance of building long-term client relationships for sustained growth.
44:16
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Quick takeaways
- Transitioning from traditional tax practices to advisory services requires understanding client needs and effectively marketing unique offerings for growth.
- Decoupling time from value in services enhances profitability, allowing firms to focus on results rather than the hours worked for clients.
Deep dives
Defining and Marketing New Services
Accounting firms often struggle to define and market new services, particularly when transitioning from traditional tax practices to advisory roles. This shift requires a clear understanding of the services being offered and the value they provide to clients. Simon Severino emphasizes the need for firms to identify their unique offerings and market them effectively, as this is crucial for growth. By doing so, firms can tap into more profitable service streams that appeal to modern clients seeking comprehensive financial advice.
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