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Unlocking Profitability: Embrace Advisory Services and Client-Centric Solutions with Simon Severino

The Modern CPA Success Show

CHAPTER

Strategic Marketing Sprints for Success

This chapter delves into the significance of strategic marketing roles, particularly in smaller teams, and introduces the concept of 90-day strategy sprints to boost client satisfaction and lead generation. It emphasizes measuring activities weekly for effective real-time adjustments and outlines a structured approach to problem-solving and service packaging in professional services. The speaker shares personal insights on scaling a consultancy through branding and documented processes, reinforcing the value of defined service tiers to enhance consistency and marketing effectiveness.

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