The Art of Selling Online Courses 227 How I Made $650K+ Selling Courses
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Jan 30, 2026 Alison Ellis, floral designer and educator behind RealFlowerBusiness, teaches florists pricing and business skills. She shares how she turned YouTube into $9K fast and grew to $650K+ in course sales. Conversation covers why typical funnels flop with creatives, her real-time promotion approach, memberships and workshops, and how she sells higher-ticket programs to makers who avoid hard-sell tactics.
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From Bathroom Chat To First Launch
- Alison discovered demand after a stranger at a workshop called her the "pricing guru."
- Five weeks later she released her first course and made about $9,000 in that launch.
Built Course With A $100 Plugin
- Alison built her first course with a $100 WordPress plugin after attending a one-hour webinar.
- She filmed in a small office and later used course revenue to build a proper office.
Promote Frequently And In Real Time
- Do promotions regularly to keep momentum; Alison promotes at least quarterly and often monthly.
- Show up in real time with offers, livestreams, or events rather than relying solely on evergreen funnels.
