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Alison Ellis has made over $650K selling online courses to florists over the last 10 years. She's got 10,000+ students enrolled in her programs and literally built her office from the course revenue.
But here's the thing.. a lot of the "proven" strategies just didn't work for her audience.
Tripwire funnels? Didn't convert. Webinars? People signed up but didn't show. High-pressure countdown timers? Her audience doesn't respond to urgency the same way.
Why? Because florists are creatives. They got into flowers because they love flowers, not because they love marketing. They'll spend $5K on a fancy design workshop but hesitate on a $500 business course.
In this episode we dig into what actually works when you're selling to people who don't think like marketers. How Alison went from making YouTube videos she didn't think anyone watched.. to $9K in her first five weeks.. to building a course business that's been running for a decade.
We talk about her Flower Math course, her $1,500 Art of Good Business program, her Patreon membership, the in-person workshop she runs in Vermont, and what she's changing this year to get more sales.
If you sell to creatives, coaches, artists, or anyone who's not naturally business-minded.. this one's for you.
🔗 Check out Alison's website at https://realflowerbusiness.com
🌸 Find Alison on Instagram and YouTube at @realflowerbusiness
