The Storytelling Lab
Ep 3: Why Short Form
Nov 26, 2018
Explore the advantages of short form storytelling, including the iconic six-word story by Ernest Hemingway. Learn how to cut unnecessary elements and grab your audience's attention in the first 5 seconds. Discover the power of short form content in capturing audience attention in today's world of short attention spans. Understand the importance of efficiency and avoiding redundancy in storytelling.
11:57
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Quick takeaways
- Short form storytelling is crucial in today's fast-paced world to grab the audience's attention quickly.
- Cutting out unnecessary elements from a story is essential in keeping the narrative flowing smoothly and respecting the audience's time.
Deep dives
The Power of Short Form Storytelling
In this podcast episode, the host explores the art of short form storytelling. The episode begins with the famous six-word story attributed to Ernest Hemingway and discusses the challenge of condensing a story into a limited number of words. The host emphasizes the importance of being selective with words, avoiding fluff or redundancy, and getting to the core message efficiently. They explain that in today's fast-paced world, people have short attention spans, and it is crucial to grab their attention quickly. The episode concludes by highlighting the effectiveness of short form storytelling in advertising and branding, with examples of successful 6-second ads.
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