6min chapter

The Storytelling Lab cover image

Ep 3: Why Short Form

The Storytelling Lab

CHAPTER

The Power of Short Form Content and Storytelling

This chapter highlights the significance of short form content in capturing and maintaining audience attention in a world of short attention spans and competing content. It emphasizes the importance of efficiency, avoiding redundancy, and the trending shorter advertisements. The value of a compelling story and its ability to engage and connect with listeners is also discussed.

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