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Daily Candy's Email Success Story
- Seth Godin shares the story of Daily Candy, which succeeded by building trust through daily emails to a targeted female audience.
- This consistent permission-based communication created value and led to a lucrative acquisition by Comcast.
Build a Missed Community Asset
- Focus on building a business that your community would genuinely miss if it disappeared.
- Become indispensable by connecting people and providing unique value that fosters trust and loyalty.
Avoid Launch Paralysis
- Don’t obsess over a perfect big launch; launching is overrated in today's connection economy.
- Start small, build trust with early users, and let success grow over time.