Seth Godin's Startup School

Permission and Trust

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Oct 29, 2012
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ANECDOTE

Daily Candy's Email Success Story

  • Seth Godin shares the story of Daily Candy, which succeeded by building trust through daily emails to a targeted female audience.
  • This consistent permission-based communication created value and led to a lucrative acquisition by Comcast.
ADVICE

Build a Missed Community Asset

  • Focus on building a business that your community would genuinely miss if it disappeared.
  • Become indispensable by connecting people and providing unique value that fosters trust and loyalty.
ADVICE

Avoid Launch Paralysis

  • Don’t obsess over a perfect big launch; launching is overrated in today's connection economy.
  • Start small, build trust with early users, and let success grow over time.
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