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Permission and Trust

Seth Godin's Startup School

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How to Get the Largest Number of Subscribers in a Non Profit

Every day for the rest of your life, i can send you an email with nice illustrations to tell you something cool that's happening in your prod is having a sample sale. And too, if you tell me about something, i'm more likely to try. If you get a video that resinates with you, you can forward it to all your friends. Can't do that with website. So now if you gol up a non profit, say, hi, i want to feature you in this email that i send. It 12 thousand people every day. Why wouldn't they? The asset that you are building, that you can point to, is not a web sight that's hard to

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