SaaS Talk™ with the Metrics Brothers - Strategies, Insights, & Metrics for B2B SaaS Executive Leaders
Historic SaaS Benchmarks and Trends
Nov 3, 2023
Delve into a decade of SaaS metrics trends, analyzing KeyBank's metrics over 11 years. Explore the challenges in meeting the 'Rule of 40' and potential shifts to the 'Rule of 60'. Gain insights on future industry trends and the evolving role of AI in outbound strategies.
22:13
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Quick takeaways
- SaaS industry sees rise in expansion revenue and customer acquisition costs.
- Focus shifting towards upselling and cross-selling to existing customers in SaaS sector.
Deep dives
Longitudinal Benchmark Report Insights
The podcast discusses a longitudinal benchmark report on SaaS metrics, highlighting key trends over an 11-year period. The report aims to provide a bigger picture and insight into what the 'new normal' might look like in the SaaS industry. It points out significant increases in expansion revenue, gross margin, and customer acquisition costs over the years.
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