SaaS Talk™ with the Metrics Brothers - Strategies, Insights, & Metrics for B2B SaaS Executive Leaders  cover image

SaaS Talk™ with the Metrics Brothers - Strategies, Insights, & Metrics for B2B SaaS Executive Leaders

Historic SaaS Benchmarks and Trends

Nov 3, 2023
Delve into a decade of SaaS metrics trends, analyzing KeyBank's metrics over 11 years. Explore the challenges in meeting the 'Rule of 40' and potential shifts to the 'Rule of 60'. Gain insights on future industry trends and the evolving role of AI in outbound strategies.
22:13

Podcast summary created with Snipd AI

Quick takeaways

  • SaaS industry sees rise in expansion revenue and customer acquisition costs.
  • Focus shifting towards upselling and cross-selling to existing customers in SaaS sector.

Deep dives

Longitudinal Benchmark Report Insights

The podcast discusses a longitudinal benchmark report on SaaS metrics, highlighting key trends over an 11-year period. The report aims to provide a bigger picture and insight into what the 'new normal' might look like in the SaaS industry. It points out significant increases in expansion revenue, gross margin, and customer acquisition costs over the years.

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