The Nathan Barry Show

How to Pick a Business You ACTUALLY Enjoy (In 64 Mins) | 065

Feb 20, 2025

Isaac French, a savvy entrepreneur with over $5 million in enterprise value and multiple six-figure revenue streams, dives into balancing business ambition with personal fulfillment. He shares insights on choosing the right business model, whether it’s a content agency, SaaS, or real estate. Discover how to evaluate opportunities that align with your lifestyle and the importance of storytelling for brand growth. Plus, hear about the significance of maintaining a small business team and the complexities of managing family life alongside ambitious goals.

01:04:50

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Episode guests

Isaac French

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Episode notes

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Quick takeaways

Choosing projects aligned with personal passion leads to greater long-term fulfillment beyond mere financial gain, prioritizing quality of life.

Strategic storytelling and online engagement are crucial tools for creating enterprise value, as demonstrated by successful ventures in hospitality and content creation.

Balancing professional ambitions with personal well-being is essential, necessitating careful evaluation of business opportunities in relation to desired lifestyle and fulfillment.

Deep dives

Pursuing Passionate Opportunities

Choosing projects based on personal passion rather than solely financial gain is crucial for long-term fulfillment. A clear focus on quality of life prioritizes engaging in ventures that truly excite and motivate one to excel. Given various business opportunities such as a content agency, software launch, and real estate investments, it is vital to evaluate which option resonates most deeply. This consideration aligns with the belief that the right choices stem from a heartfelt connection to the work being undertaken.

Intro

2min

From Cabins to Community: Building a Hospitality Empire

2min

Mastering the Sales Funnel

8min

Building a Real Estate Content Agency

15min

Balancing Business Ambitions and Family Life

8min

Finding the Perfect Business Partner for Success

2min

Balancing Business and Storytelling

21min

Building Authentic Connections

8min

Today I'm joined by Isaac French for a coaching session on his next moves after turning a $2.3 million property investment into a $7 million exit, while building multiple six-figure digital revenue streams.

We map out his options - from launching a content agency and building more properties to scaling his YouTube presence - and explore how to choose between opportunities when you're optimizing for both impact and quality of life.

You'll learn our framework for evaluating opportunities, why enterprise value isn't just about tangible assets anymore, and how to grow strategically without sacrificing what matters most.

Timestamps:

00:00 Introduction

01:29 How I Sold an Airbnb Business for Millions

03:26 Email Marketing Funnel That Makes $200K/Year

07:36 Should I Start an Agency, SaaS, Real Estate Business, or Creator Business?

11:29 Starting an Agency vs Building SaaS

14:55 Evaluating Future Paths

19:48 Making Money vs Quality of Life as an Entrepreneur

30:57 Why Isaac Keeps His Business Team Small

31:24 The Truth About Starting Agencies and SaaS Businesses

37:17 Exploring New Property Ideas

40:16 The Value of a Small Property