Building Authentic Connections

This chapter delves into the intricacies of audience building and personal branding through experiences at a creator conference. It highlights the significance of niche audiences, meaningful interactions, and personal values in forming impactful connections.

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Today I'm joined by Isaac French for a coaching session on his next moves after turning a $2.3 million property investment into a $7 million exit, while building multiple six-figure digital revenue streams.

We map out his options - from launching a content agency and building more properties to scaling his YouTube presence - and explore how to choose between opportunities when you're optimizing for both impact and quality of life.

You'll learn our framework for evaluating opportunities, why enterprise value isn't just about tangible assets anymore, and how to grow strategically without sacrificing what matters most.

Timestamps:

00:00 Introduction

01:29 How I Sold an Airbnb Business for Millions

03:26 Email Marketing Funnel That Makes $200K/Year

07:36 Should I Start an Agency, SaaS, Real Estate Business, or Creator Business?

11:29 Starting an Agency vs Building SaaS

14:55 Evaluating Future Paths

19:48 Making Money vs Quality of Life as an Entrepreneur

30:57 Why Isaac Keeps His Business Team Small

31:24 The Truth About Starting Agencies and SaaS Businesses

37:17 Exploring New Property Ideas

40:16 The Value of a Small Property