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Michael LaFido on how to remove limiting beliefs and build your luxury real estate business
Feb 5, 2024
Luxury property specialist Michael LaFido discusses trends in the luxury market, tips for finding hidden inventory, personal branding, and opportunities for growth in the sector. He shares his journey into luxury real estate, overcoming limiting beliefs, and the importance of authenticity. LaFido also highlights the significance of thinking like a marketer and provides insights on breaking into luxury as a new agent.
34:46
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Quick takeaways
- Breaking into the luxury real estate market is possible for agents at any stage of their career.
- Being prepared for the luxury market involves positioning oneself as a local expert and staying informed about new listings and market updates.
Deep dives
Breaking into Luxury Real Estate
One of the main insights from the podcast episode is that breaking into the luxury real estate market is possible for agents at any stage of their career. The speaker shares his personal journey, explaining that he started in entry-level properties, but then realized there was a need for luxury agents who think like marketers rather than typical real estate agents. He highlights that agents should not limit themselves based on years of experience, brokerage affiliation, or personal background. By immersing themselves in the luxury market and offering unique marketing strategies, agents can successfully break into luxury real estate.
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