Toolbox for the Trades Build It to Sell It: The Roofing Blueprint for Private Equity Success
May 13, 2025
Kelly Mesaris, VP of Special Operations at LB Capital, shares her journey from HVAC business owner to leading operations across roofing brands. She reveals secrets to scaling a roofing business for private equity success, including the importance of quick decision-making and technology like ServiceTitan. Misconceptions about private equity are addressed, emphasizing that revenue isn’t everything. The podcast also covers strategies for solid partnerships, effective leadership, and optimizing structures for lasting growth and profitability.
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Make Decisions Fast
- Make decisions quickly and learn fast from the failures.
- Avoid overthinking to gain momentum and grow efficiently.
Kelly's Trades Journey
- Kelly started her HVAC company in 2013 and grew it to $5 million planned revenue and 30 employees.
- She joined LB Capital after selling that business, transitioning to roofing operations across seven brands.
LB Capital's Partnership Model
- LB Capital partners with roofing companies but does not provide funding.
- They bring leadership and operational systems to rapidly scale partners to exit within 16 months.